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July 2018

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Branding provides an opportunity to set expectations.

Every visitor to a church you design will be internally asking, "What am I getting myself into?" It's a natural reaction when people go someplace new.

A designer's goal then, according to Nick Kofahl, vice president of sales and marketing at Summit Integrated Systems in Lafayette, Colo., is to offer a level of experience and excellence that triggers and establishes a level of comfort. A comfort that communicates to people that they're in the right place, from the moment they step out of their car.

That's a weighty calling. But that's what branding is all about. Find out more in this month's "Designing a Campus Master-Brand."

Blessings,

Carol Badaracco Padgett

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